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What are the search parameters for Social Media Profiles in Threat Hunting?

Updated over a week ago

In this section, you will find the complete list of search parameters for profiles on the monitored platforms (Facebook, Instagram, TikTok, and WhatsApp). These filters allow you to identify accounts, analyze technical metadata, and cross-reference information for Threat Hunting investigations.

Important tip: Use the parameters in the “General” section for scans that cover all social networks simultaneously. For in-depth investigations on a specific platform, use the dedicated sections (e.g., TikTok or Facebook) to access granular metadata.


1. General Identification (Multi-platform)

These attributes are normalized and work across most platforms, making them ideal for broad searches.

Parameter

Description

Example

socialMedia

Social network where the data was collected

socialMedia=tiktok

profileId

Unique profile ID on the platform (general search)

profileId="123456789"

username

Profile username/handle

username="store_sales"

name

Profile display name

name="official support"

followers

Total number of followers

followers>1000

following

Number of accounts the profile follows

following<5

description

Profile biography or description text

description="Promotion"

verified

Indicates whether the profile has a verification badge

verified=false

verified=true

profileImageDescription

Automatic visual description of the profile picture

profileImageDescription="blue logo"

coverImageDescription

Automatic visual description of the cover image

coverImageDescription="smiling people"


2. AI Enrichment and Analysis

Parameters generated through artificial intelligence analysis, useful for detecting fraud, brand impersonation, and visual patterns.

Parameter

Description

Example

impersonatedBrandsHigh

Impersonated brand (High confidence)

impersonatedBrandsHigh="Netflix"

impersonatedBrandsMedium

Impersonated brand (Medium confidence)

impersonatedBrandsMedium="Bank X"

companyLogo

Company logo detected in the image

companyLogo="Brand LogoZ"

companiesMentioned

Company names mentioned in the profile text

companiesMentioned="Magazine"

predominantLanguage

Predominant language of the profile

predominantLanguage="english"

contentType

Content category (e.g., Finance, Retail)

contentType="Financial Services"

predominantColor

Predominant color (text)

predominantColor="red"

predominantColorHex

Predominant color (Hexadecimal)

predominantColorHex="#FE3131"

predominantColorRGB

Predominant color (RGB)

predominantColorRGB="[254, 49, 49]"

presenceOfPeopleProfileImage

Person detection in the profile picture

presenceOfPeopleProfileImage=true

presenceOfPeopleCoverImage

Person detection in the cover image

presenceOfPeopleCoverImage=false


3. Platform-Specific Parameters: Facebook

Technical and location-based attributes exclusive to Facebook profiles and pages.

Parameter

Description

Example

facebookProfileId

Facebook-specific profile ID

facebookProfileId="10000..."

facebookUsername

Facebook username

facebookUsername="official.page"

facebookName

Page/profile name

facebookName="Offers USA"

facebookSearchType

Collection type (People or Pages)

facebookSearchType="Pages"

facebookSearchType="People"

facebookDescription

Page description

facebookDescription="brand store"

facebookAbout

"About” information of the page

facebookAbout="since 2010..."

facebookCategory

Page category

facebookCategory="Shopping"

facebookWebsite

Website linked to the page

facebookWebsite="fake-site.com"

facebookFollowers

Number of followers

facebookFollowers<100

facebookFollowersCount

Technical follower count

facebookFollowersCount=50

facebookFanCount

Number of fans

facebookFanCount=10

facebookVerified

Page verification status

facebookVerified=true

facebookUnclaimed

Indicates whether the page has no confirmed owner

facebookUnclaimed=true

facebookGlobalBrandName

Associated global brand name

facebookGlobalBrandName="BrandX"

facebookWhatsappNumber

Linked WhatsApp number

facebookWhatsappNumber="+55..."

facebookLocation

Location label

facebookLocation exists

facebookCity

Page city

facebookCity="New York"

facebookCountry

Page country

facebookCountry="Mexico"

facebookStreet

Address (Street)

facebookStreet="Av. Paulista"

facebookZip

Postal code (ZIP code)

facebookZip="01310-100"

facebookLatitude

Location latitude

facebookLatitude="-23.55"

facebookLongitude

Location longitude

facebookLongitude="-46.63"

facebookMetadataOrigin

Metadata source

facebookMetadataOrigin="API"

facebookPictureSilhouette

Indicates whether the photo is a default silhouette

facebookPictureSilhouette=true


4. Platform-Specific Parameters: Instagram

Fields focused on biography, media metrics, and Instagram links.

Parameter

Description

Example

instagramProfileId

Unique identifier of the Instagram profile

instagramProfileId=987654

instagramUsername

Profile username/handle

instagramUsername="insta_user"

instagramName

Profile display name

instagramName="User Name"

instagramBio

Text shown in the profile biography

instagramBio="follow the link"

instagramBioLinks

Clickable links available in the bio

instagramBioLinks="bit.ly/promo"

instagramExternalUrl

Main external URL linked to the profile

instagramExternalUrl="site.com"

instagramFollowers

Total number of followers

instagramFollowers>5000

instagramFollowing

Number of accounts the profile follows

instagramFollowing<100

instagramNumPost

Total number of posts on the account

instagramNumPost=50

instagramVerified

Indicates whether the account has a blue verification badge

instagramVerified=false

instagramPrivate

Indicates whether the account is private

instagramPrivate=true


5. Platform-Specific Parameters: TikTok

Detailed engagement metrics, privacy settings, and account status on TikTok.

Parameter

Description

Example

tiktokProfileId

Unique identifier of the TikTok profile

tiktokProfileId="67890..."

tiktokUsername

TikTok page username

tiktokUsername="tiktok_user"

tiktokName

TikTok page display name

tiktokName="Creator"

tiktokDescription

Description of the TikTok page

tiktokDescription="Videos diários"

tiktokFollowers

Total number of followers

tiktokFollowers>100

tiktokFollowing

Number of accounts the account follows

tiktokFollowing=10

tiktokHeartCount

Total number of hearts/likes (alternative metric)

tiktokHeartCount="5000"

tiktokVideoCount

Total number of videos posted

tiktokVideoCount=15

tiktokVerified

Indicates whether the account is verified

tiktokVerified=true

tiktokPrivate

Indicates whether the account is private

tiktokPrivate=false


6. Platform-Specific Parameters: WhatsApp

Identification data for WhatsApp Business or Personal accounts.

Parameter

Description

Example

whatsappProfileId

Unique identifier of the WhatsApp profile

whatsappProfileId="55119..."

whatsappName

Username of the account owner

whatsappName="Loja Atendimento"

whatsappNumber

Phone number of the account owner

whatsappNumber="+5511988887777"

whatsappDescription

Description of the WhatsApp profile

whatsappDescription="Horário 9h-18h"

whatsappStatus

Status or message set by the account owner

whatsappStatus="Disponível"

whatsappWebsite

Website linked to the account owner

whatsappWebsite="loja.com.br"


If you have any questions, feel free to reach out at [email protected] 😊

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