Before you conduct any searches on Google, web crawlers gather information from billions of pages and organize them in their search index.

As a result, we often come across fraud threats that we can't find in search engine results like Google, for example. This is because a website needs to be indexed by Google in order to appear in search results.

It's also important to note that our collectors, primarily focused on Fraudulent Brand Use scope, search for frauds that necessarily need to be indexed by the search engine.

The Google crawling process starts with a list of web addresses from previous crawls and sitemaps¹ provided by site owners. When the crawlers access these sites, all the linked pages are used to discover other pages and follow the crawling and indexing chain.

Crawlers are software programs that detect publicly available pages; they analyze these pages and follow their links, just as a user would when accessing a site. When accessing each link, they send information to Google's servers as important signals, such as keywords and the age of the site's content, recording all of this in the search index, or in other words, indexing them.

This search index contains an entry for every word seen on all indexed web pages. When a page is indexed, the entries for all the words it contains are added.

To monitor your site's indexing or improve its visibility, Google offers the Search Console, which allows managers to check the indexing status and optimize their site's visibility. It provides detailed information on how to process pages, request a new crawl, or completely disable this process for free. It's not possible to make any payments to accelerate the process; the tools are available for all sites to ensure the best results for users, not just paid ones.

¹Sitemaps are files used to provide information about pages, videos, and other site files, indicating the relationships between them.

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