Protect your brand against fraud, phishing and fake profile, to do this, configure your assets and enable monitoring in the Asset Management menu.
The signing of the Takedown Authorization Document (TAD) is now available directly in Monitoring Settings > Takedown > Takedown Authorization.
How to Add a New Asset
To start monitoring, follow these simple steps to add a new asset:
Access the Asset Management menu and click the orange + Add Asset button in the upper-right corner.
You will be taken to a new screen where you can choose the type of asset you want to add.
When creating or activating a Brand Protection asset, the Axur platform attempts to associate it with the Axur Brand Catalog, a validated database containing official information such as the brand name, website, and logos.
Search for and select your brand directly from the catalog during asset creation. When a match is found, the association is performed automatically, and monitoring starts using validated information.
If the brand cannot be found in the catalog, the asset can still be created and submitted for internal review. During this period, it will appear with the status Pending, indicating that validation is still in progress.
Let's go through the steps:
First, search using the brand name or official website.
To ensure faster and more accurate monitoring activation, we recommend providing the brand’s official website when creating the asset and keeping the information up to date.
Brand found in the catalog: The association is made instantly! Simply select the brand and activate monitoring quickly and easily.
You can also add logos during asset configuration. Uploaded files go through a validation process before being incorporated into the brand catalog. Once approved, the official logos are used in the platform’s correlations and detections.
Brand NOT found: If your brand does not appear in the search results, you can continue filling in the information normally. The asset will be created, monitoring can be activated, and the data will be submitted for internal review. During this period, the created Brand asset will appear with the status Pending, indicating that validation is still in progress. Our team’s review SLA is 1 business day.
While the created Brand asset remains in Pending or Unlinked status, the manual creation of Filtering Rules is temporarily blocked. In addition, the four main monitoring types (Phishing, Fake Social Media Profile, Fraudulent Brand Usage, and Similar Domain Name) remain disabled, as the system requires a validated visual identity from the catalog to operate accurately. As soon as the association is approved, everything is automatically enabled.
You will also need to decide whether to enable the Takedown option for this brand asset. By enabling this permission, the Takedown button will be available in applicable tickets for you and your team.
Please note that this action does not enable automatic Takedowns. If you wish to automate this process, you will need to configure it in Automations.
When enabling the Takedown permission, you will be required to provide essential information for case handling, such as:
official social media accounts (when applicable)
official application (when applicable)
Brand Registration details (mandatory).
For more information about Brand Registration, please refer to the corresponding article.
Monitoring options
Find out which monitoring types can be activated in Brand Protection:
Phishing: Identification of fake login pages and fraud attempts focused on capturing credentials and passwords. Analysis of page structure and level of impersonation to detect threats. Learn more.
Fake social media profile: Detection of fake profiles on social networks that impersonate the brand. Monitoring identifies brand abuse even when there are no keywords, logos, or direct references to the company, by understanding the visual context. Learn more.
Fraudulent brand use: Detection of brand abuse on fake websites and fraudulent ads. Using Clair technology, AI identifies scams that mimic your style by analyzing visual assets with unmatched accuracy. Learn more.
Similar domain name: Daily monitoring of URLs and domains against a data lake with 40 million new websites to identify variations attempting to imitate the official domain. Learn more.
Brand use in paid search: Supervision of paid search channels to ensure the brand remains protected in digital ads, preventing third parties from diverting traffic or illegally using the brand name. Learn more.
Fake mobile app: Continuous monitoring of App Stores to identify imitations and unauthorized applications that use the brand’s image to deceive users. Learn more.
Malware: Identification of digital threats where the brand is used as bait to distribute malicious software (malware) through suspicious links and websites. Learn more.
Other sensitive data: Detection of pages with a high level of impersonation designed to capture sensitive information, specifically identifying password fields and account verification requests. Learn more.
How to View Your Monitored Assets
On the main Asset Management screen, you will find a table with all the assets you have added, both enabled and disabled.
Search: Use the search bar to quickly find a specific asset. Simply type the asset name to filter the results.
Filter: Use the Filter dropdown menu in the upper-right corner of the table to organize your assets by:
Asset Type: Domain, Third-party login page, Application, etc.
Monitoring Status: Active, Inactive, or Pending.
Asset Details
The table displays important information about each asset:
Asset: The name of the asset, whether a domain, application, etc.
Asset Type: The type of registered asset.
Active Monitoring: The monitoring status for the asset.
It is also possible to export all assets registered on the platform, both active and inactive, to a CSV file. To do this, simply click the “Export” button.
