Protect your brand from unauthorized sales and distribution, to do this, configure your assets and enable monitoring in the Asset Management menu.
How to Add a New Asset
To start monitoring, follow these simple steps to add a new asset:
Access the Asset Management menu and click the orange + Add Asset button in the upper-right corner.
You will be taken to a new screen where you can choose the type of asset you want to add.
When creating or activating an online piracy asset, the Axur platform attempts to associate it with the Axur Brand Catalog, a validated database containing official information such as the brand name, website, and logos.
Search for and select your brand directly from the catalog during asset creation. When a match is found, the association is performed automatically, and monitoring starts using validated information.
If the brand cannot be found in the catalog, the asset can still be created and submitted for internal review. During this period, it will appear with the status Pending, indicating that validation is still in progress.
Let's go through the steps:
First, search using the brand name or official website.
To ensure faster and more accurate monitoring activation, we recommend providing the brand’s official website when creating the asset and keeping the information up to date.
Brand found in the catalog: The association is made instantly! Simply select the brand and activate monitoring quickly and easily.
You can also add logos during asset configuration. Uploaded files go through a validation process before being incorporated into the brand catalog. Once approved, the official logos are used in the platform’s correlations and detections.
Brand NOT found: If your brand does not appear in the search results, you can continue filling in the information normally. The asset will be created, monitoring can be activated, and the data will be submitted for internal review. During this period, the created Brand asset will appear with the status Pending, indicating that validation is still in progress. Our team’s review SLA is 1 business day.
While the created Brand asset remains in Pending or Unlinked status, the manual creation of Filtering Rules is temporarily blocked. In addition, the four main monitoring types (Phishing, Fake Social Media Profile, Fraudulent Brand Usage, and Similar Domain Name) remain disabled, as the system requires a validated visual identity from the catalog to operate accurately. As soon as the association is approved, everything is automatically enabled.
You will also need to decide whether to enable the Takedown option for this brand asset. By enabling this permission, the Takedown button will be available in applicable tickets for you and your team.
Please note that this action does not enable automatic Takedowns. If you wish to automate this process, you will need to configure it in Automations.
When enabling the Takedown permission, you will be required to provide essential information for case handling, such as:
official social media accounts (when applicable)
official application (when applicable)
Brand Registration details (mandatory).
For more information about Brand Registration, please refer to the corresponding article.
Monitoring options
Find out which monitoring types can be activated in Online Piracy:
Counterfeit or irregular sale: Monitoring and mitigation of ads selling counterfeit, stolen, illegal, or unauthorized products on websites, marketplaces, social networks, and online stores on the Surface Web. Learn more.
Content piracy: Detection and remediation of the unauthorized distribution or sale of proprietary or copyrighted material, such as eBooks, educational content, and more, distributed on streaming sites, free content-sharing websites, or pirate streaming platforms. Learn more.
How to View Your Monitored Assets
On the main Asset Management screen, you will find a table with all the assets you have added, both enabled and disabled.
Search: Use the search bar to quickly find a specific asset. Simply type the asset name to filter the results.
Filter: Use the Filter dropdown menu in the upper-right corner of the table to organize your assets by:
Asset Type: Domain, Third-party login page, Application, etc.
Monitoring Status: Active, Inactive, or Pending.
Asset Details
The table displays important information about each asset:
Asset: The name of the asset, whether a domain, application, etc.
Asset Type: The type of registered asset.
Active Monitoring: The monitoring status for the asset.
It is also possible to export all assets registered on the platform, both active and inactive, to a CSV file. To do this, simply click the “Export” button.
