We need to understand how the Takedown process works.
Our process involves notifying entities with the power to remove fraudulent or unauthorized content on the internet.
These entities can be social networks such as Facebook, Instagram, and Twitter (now X), or legal entities like internet providers. The notifications we send are extrajudicial, meaning there is no legal obligation for immediate removal.
However, it is important to note that we rely on the cooperation of the notified entities. Fortunately, we have a good relationship with these entities, allowing us to have a 98% success rate.
Factors that can influence the resolution time:
Nature of the threat: Each threat is treated differently depending on the notified entity. For example, a fake profile on Facebook may be removed in a different time frame than fraudulent use of a brand, even on the same platform. This is because the characteristics of the threats vary, as do the policies of each entity.
Incomplete documentation: Lack of documentation can delay the process. Make sure to provide all necessary documents when requested, as this facilitates the analysis by the notified entities.
Clarity about the threat: Providing additional information about the fraud and its impact contributes to a more efficient analysis by the entities. For example, there are requests where it is not clear where the brand is mentioned and how this mention is affecting your company. If you notice that the ticket is taking longer than usual, contact us through a ticket and provide more details to facilitate removal.
Freedom of expression: Not all content can be removed, especially when it involves issues of freedom of speech. Situations such as opinions, complaints, memes, or informative content are not subject to extrajudicial removal.
Review by the notified entity: In some cases, the entity may need more details to understand the threat. This requires a more in-depth analysis on our part. For example, a legal authority may request additional information or supplementary documents to proceed with the removal. Additionally, you can monitor the response from the entities on the platform itself.
External factors: Changes in the policies of entities or external factors such as structural changes in companies can influence response time. An example was the reorganization of Twitter (now X), which affected the speed with which certain requests were handled.
Improving our process
We understand the importance of quickly removing harmful content. By analyzing the time factor, we can identify problems and propose solutions, aiming to ensure an increasingly effective process to protect your brand and company. Additionally, with your collaboration and up-to-date documentation, we can make the process faster and more efficient. We continuously work to strengthen our relationships with entities and adapt our processes to changes in the policies and guidelines of these organizations.
If you have any questions, feel free to reach out at [email protected] 😊