It is an action carried out for the removal of infringing content through a series of notifications to content providers that pose a digital risk. This request is individually tailored to specify how each type of infringement is configured and depends on the consent of these providers for effective removal.
Axur's Takedown is a lawful notification process that adheres to international best practices for reporting Intellectual Property violations, such as DMCA¹, WIPO² guidelines, ICANN³, and the Brazilian Internet Steering Committee. Our team specializes in this type of action, focusing on finding the best approach and channels based on the specifics of each incident.
Our team is specialized in the subject, acting according to the specifics of each incident and through the best alternative approaches with entities that have appropriate policies and channels for this purpose.
Is the Takedown automatic?
Axur's Takedown performs automated notifications to providers, registrars, and platforms worldwide. Our technology maps the violations committed within each URL and sends violation reports with details about the fraud, adapting to the best notification channel for each stakeholder. This ensures that each provider can securely analyze and promptly remove the content.
What is the timeframe for initiating notifications?
Average of 20 minutes for the first notification;
70% of tickets are resolved with the first notification;
Real-time monitoring from the first notification;
Axur's Takedown resolves 99% of cases;
Axur's Takedown ensures that the first notification is sent to platforms at any time and day of the week within minutes:
For Takedown cases excluding Online Piracy offers: within 5 minutes for 50% of threats and within 30 minutes for 90% of them.
For Online Piracy cases, provided all documents comply with platform policies: within 30 minutes for 50% of threats and within 2 hours for 90% of them.
Whom do we notify?
Upon the initiation of a Takedown request, notifications are sent to all entities responsible for maintaining the website's activity. These notifications elucidate how the content violates your brand and its usage rights, providing a detailed classification of the infringement in accordance with the policies and terms of each platform involved. For more information, please refer to the article “What is the difference between ISP, Registrant, and Registrar?”
What are the requirements for initiating a Takedown?
The content must be active at the time of the request;
The content must be hosted online by an Internet service provider;
Content created or hosted in bad faith;
The content must fall under the types of removals that Axur can notify entities of:
Copyright infringement: Violation of someone's work (photo, video, slogan, commercial, image, music) through the upload of content without prior authorization from the copyright holder.
Copyrighted material refers to any kind of property that is the result of the intellectual work of an author/company/organization. It is a legal term frequently used to describe the right a creator has over the outcome of their original work.
For example:
If someone uploads an Axur video from YouTube to another YouTube channel or another platform, that is copyright infringement.
If someone copies the layout of Axur's website and hosts it on a server (we are not considering why someone would do that), that is also copyright infringement.
If someone alters the colors of Axur's logo or uses the logo to create another composition.
Slogans, books, audio, and any intellectual work can be removed if someone copies and uses them as if they were their own.
How can we remove a copyright violation?
The United States copyright laws are followed by many countries, platforms, hosting providers, and registrars. They are using the DMCA protocol, which includes all the information from the person submitting the notification, the copyright holder, complete information about the protected material, information about the infringing material, and an electronic signature from the authorized agent.
Once the platform identifies the infringing material, it is obligated to remove the infringing content and notify the party that infringed upon the copyrighted material.
Trademark infringement occurs when someone unlawfully uses a trademark (such as a name, logo, product, or service) to promote products or services associated with the brand. This can also involve impersonating the brand, leading to confusion between the content displayed on the URL and the official content of the brand.
What do we not handle?
There are certain situations that we do not address, as follows:
Informative content
Freedom of expression content
Fake news
Google Drive—Folders: Google does not remove Drive folders
Fair Use of Copyrights
Search pages
For more information about closed tickets and their reasons, access the Interrupted Takedown article.
What is the SLA/deadline for completing the Takedown?
Upon receiving your request, Axur's Takedown process sends notifications to providers, registrars, and platforms worldwide. The effectiveness depends on the collaboration of these services. In other words, to complete the Takedown, these entities must accept our reports and remove the content. Therefore, the timeframe for a Takedown to be completed may vary.
On average, we manage to resolve 75% of cases within 24 hours! Additionally, we have observed that in 65% of situations, removal occurs with the first notification! However, it is important to note that these numbers may vary depending on the specific circumstances of each case and the response of the entities involved.
Limitations
The takedown service does not encompass any legal action or actions regarding user opinions about clients' products and services, as we are not authorized to act in the censorship of consumer opinions. We also do not handle domain disputes, which are the competition between brands over domain ownership.
Some websites have treatment limitations. Notification by mail, and SMS, for example, is not performed.
Fake Social Media Profile without Logo
In Takedown, we handle only profiles on the domains facebook.com and instagram.com without logos, as these platforms recognize fraud solely through the mention of the brand in the username/profile information. Other entities, not affiliated with Meta, do not identify profiles without logos as impersonation fraud and do not take action to remove the account, so we do not address this scenario.
Here you will find more details about the policies of Meta.
¹ The Digital Millennium Copyright Act of 1998 (DMCA) is a US law that limits the liability of online service providers for copyright infringement caused by their users.
² The World Intellectual Property Organization, is dedicated to constantly updating and proposing international standards for the protection of intellectual creations worldwide.
³ The Internet Corporation for Assigned Names and Numbers is a non-profit partnership of people located in different parts of the world, dedicated to keeping the Internet secure, stable, and interoperable. It promotes competition and develops policies applicable to the use of unique identifiers on the Internet.
If you have any questions, feel free to reach out at [email protected] 😊